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Dec 6, 2022

PANTONE Color of the Year 2023 Viva Magenta

Katie Rotella
Sr. Public Relations & Digital Manager

With its primordial red hue, it is a color that “welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” Viva Magenta has been chosen as the 2023 PANTONE® Color of the Year.  

A collage of magenta blooms that swatch this year's color of the year.

It descends from the red family, but also promotes joy and optimism.

Get ahead of the trend with these varieties that can expand and enhance your growing program. (Each link opens in a new window)

   SureShot™ Magenta Petunia

   Cabaret® Neon Rose Calibrachoa

   TrailBlazer™ Road Trip Coleus

   Tourmaline Fuchsia Bush Mandevilla

   Firehouse™ Burgundy Verbena

   Cabaret® Good Night Kiss Calibrachoa

   Glimmer™ Burgundy Double Impatiens

Be sure to reach out to your favorite Ball Seed sales rep or Ball ColorLink associate at 800 879-BALL for availability of these trendsetting plants today!

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