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Read the latest press releases from Ball FloraPlant. For more information, contact Sr. Public Relations & Digital Manager Katie Rotella.

Do You Believe In Magic? Prove It! Ball FloraPlant® Hosts Online Photo Contest For Ageratum Monarch Magic

Submissions online and at social media include videos and snapshots of Monarch Butterflies visiting Ageratum Monarch Magic plants. Three winners will receive prepaid gift cards.
9/17/2025

WEST CHICAGO, ILLINOIS, September 2025: The excitement around one of the industry’s newest introductions is sparking a photo frenzy. Ageratum Monarch Magic, launched to garden retail in 2025 by leading vegetative plant breeder Ball FloraPlant®, has been an absolute magnet for migrating Monarch Butterflies. To keep the enthusiasm for this new product a-flutter, the team has launched an online photo contest to help capture the pollinator activity and award random winners with prepaid digital gift cards.

The 2025 Monarch Magic Sweepstakes runs from Wednesday, Sept. 17, 2025, through Wednesday, Oct. 1, 2025, and is open to both the general public as well as the horticultural industry. Qualified submissions should contain photos and/or videos of majestic Monarch Butterflies on or around Ageratum Monarch Magic plants.

Gardeners, growers and retailers can enter the contest multiple times in three different ways:

• Tag @ball.floraplant in their social media posts on Instagram, Facebook, or LinkedIn with their butterfly images or videos;

• Comment with a photo-upload on the Ball FloraPlant social accounts’ sweepstakes posts; or

• Enter their information and upload photos directly at the online form here.

A hand holding a cell phone takes a picture of a monarch butterfly on the purple ageratum Monarch Magic plant.

“Not only will the contest share the whimsical attraction that Monarch Butterflies have to our Ageratum Monarch Magic, but three lucky random winners will be selected to win $100 Visa gift cards,” says Stephanie Vincenti, Marketing Manager for Ball FloraPlant. “This plant has the full attention of these beautiful and active pollinators. It has the industry’s attention, too! I can’t wait to see all the images and videos shared.”

Ageratum Monarch Magic is a one-of-a-kind spreading ageratum with a vigorous habit to match vast landscape applications and larger baskets or containers. It is a 2024 Colorado State University Outstanding Plants award winner, and is an ideal season extending option due to its drought tolerance and seasonal flower power.

Enter now for a chance to win the 2025 Monarch Magic Sweepstakes. Terms and conditions can be found at the online entry form. To learn more about Ageratum Monarch Magic, see live inventory, as well as download how-to-grow information, visit www.ballfloraplant.com.

About Ball FloraPlant
Ball FloraPlant is a leading breeder of vegetative plant varieties and has won critical acclaim for its ability to produce clean, healthy cuttings. Ball FloraPlant is at the forefront of innovative breeding. Our dedicated teams reinvent plant classes for new relevance and renewed excitement. Our Las Limas farm in Nicaragua offers optimal growing conditions for our product selection, making it our most reliable source of unrooted cuttings, with an impressive 99.9% order fill rate – on time and in full. The new YecaFlora production farm trucks URCs to the U.S. border for better quality control. Visit www.ballfloraplant.com.

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