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Press Releases

Read the latest press releases from Ball FloraPlant. For more information, contact Sr. Public Relations & Digital Manager Katie Rotella.

A New Era! Ball FloraPlant Launches Redesigned Website

Explore a fully revitalized website for Ball FloraPlant and get a closer look at what makes this breeding company reliably innovative.

WEST CHICAGO, ILLINOIS, July 2024: Ball FloraPlant is pleased to announce the launch of its redesigned website at The new look updates the brand with fresh, contemporary color and more customer-friendly tools to keep up with the company’s ever-evolving product selection and service offerings. It provides easy access to plant details and culture, as well as program and marketing tools to help customers plan their selling season.

“The 2025 Catalog from Ball FloraPlant points to significant changes in design for our brand, so the revamp of our website brings the story full circle with improved functionality and helpfulness for our customers and sales teams,” says Stephanie Vincenti, Marketing Manager for Ball FloraPlant. “With the relaunch of we’ve added a focus on solutions and product positioning, which makes it valuable resource for the industry.”

Key updates to the new Ball FloraPlant website include:

Popular Classes pages that show habit comparisons for key classes like Angelonia, Coleus, Geranium, Petunia and more.

Pollinator Friendly listings to call out which Ball FloraPlant products can fit into your bee, butterfly, and hummingbird programs.

Supply & Logistics area highlighting how the company produces, supplies, and delivers quality cuttings in-full and on-time.

Enhanced Search functionality to get you the answers you need from our dedicated team of experts.

Marketing & Literature features and downloads to help with sell-thru, keep teams informed, and provide interactive catalog experiences.

Check out all these new and updated features at today! Bookmark the website for ongoing support via videos and downloadable documents. Ball FloraPlant will have live demonstrations of its website at Cultivate’24 in Columbus, Ohio, in Booth #3147, and during Ball Seed Customer Days, July 25 & 26, at the company’s home office in West Chicago, Illinois.

About Ball FloraPlant
Ball FloraPlant is a leading breeder of vegetative plant varieties and has won critical acclaim for its ability to produce clean, healthy cuttings. Ball FloraPlant is at the forefront of innovative breeding. Our dedicated teams reinvent plant classes for new relevance and renewed excitement. Our Las Limas farm in Nicaragua offers optimal growing conditions for our product selection, making it our most reliable source of unrooted cuttings, with an impressive 99.9% order fill rate – on time and in full. Visit

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